Custom Publishing | Custom Media | Imagination Publishing

recent posts

• 26

  Jan

  2012

  Social Media

  The Countdown is on for Facebook Timeline

  by Jennifer Swann

  Tuesday morning, Facebook announced on its blog that over the next few weeks, all Facebook users will need to start using the new Timeline profile, which first became available to app developers in September, users in New Zealand in early … Continue reading →

• 23

  Jan

  2012

  Print + Social Media

  Print Media: More Authentic Than Social Media?

  by Jennifer Swann

  “Personality and humanity are things you have to strive to get to shine through in the Internet era. That’s something all brands across the board need to work on,” said Elliot Aronow in a recent online interview with Fast Company … Continue reading →

• 17

  Jan

  2012

  Broadcast

  Commercial Athletes

  by Arianna Hermosillo

  Sports and marketing seem to go hand in hand. Remember the Burger King commercial featuring Shaq? And the “Be like Mike” Gatorade commercials? When it comes down to it, consumers like to see products that relate to their passions and … Continue reading →

• 11

  Jan

  2012

  Social Media

  Pinterest: The Newest Way Brands Create A Consumer Experience

  by Kara Murphy

  It’s Saturday night and I need inspiration for my outfit. No wait, I want to stay in and cook myself a nice dinner instead. Or maybe, I want to make a trip to Hobby Lobby and work on my latest … Continue reading →

• 30

  Dec

  2011

  Strategy

  New Year, New Strategy

  by Mary Cusick

  New Years is all about setting goals for yourself—outlining where you’re going, and where you want to be. Without a strategy in place, however, all your goals can fall apart. It’s easy to say something, but tough to follow through. … Continue reading →

• 27

  Dec

  2011

  Digital

  Blog Writing Tips For Beginners

  by Arianna Hermosillo

  I’m what you might call a blog novice, a newbie, an amateur. I’d even say I’m “blog green.” So when tackling my first post for Imagination Publishing, I looked up tips for writing a blog post and voilà—I found a … Continue reading →

• 19

  Dec

  2011

  Imagination

  General Mills Canada Raises $474,180 for the 2011 United Way

  by Imagination Publishing

  Here at Imagination we take pride in supporting and celebrating the success of our clients. This was the case when helping General Mills raise $474,180 for the 2011 United Way Campaign. On November 22, 2011, General Mills Canada announced that … Continue reading →

• 15

  Dec

  2011

  Digital

  So You’re An Advertising Junkie?

  by Jennifer Nelson

  Marketing and advertising are the glue that connects any business to their target markets. While there have been many successful strategies, a million more have not acquired quite the kind of attention CMOs had planned for. That is why there … Continue reading →

• 13

  Dec

  2011

  Digital

  The Seven Deadly Sins of Email Marketing

  by Lisa Tomcko

  Ah, email. The digital messaging system as we know it first came to the Internet in the early 1980s. But some 30-odd years later, many marketers are still less than adept at using it. I see the following email offenses … Continue reading →

• 8

  Dec

  2011

  Broadcast

  Creativity and Advertising [Videos]

  by Mary Cusick

  The advertising industry has been known to employ the best of the best when it comes to creative. If this is true, then why are commercials so awful? Do all jewelry commercial seem the same to you? Does every car … Continue reading →