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recent posts

• 15

  May

  2012

  Digital + Strategy

  Imaginative Insight: Featuring Michelle O’Hagan

  by Kelly Caldwell

  Michelle O’Hagan, Imagination’s Senior Vice President of Digital Delivery and Performance, has an easy smile and leans forward when I ask her why companies should have a digital strategy in the first place. She talks about content that’s pushed out … Continue reading →

• 10

  May

  2012

  Imagination

  Karen Budell Named Chief Content Officer

  by Andrea Scott

  Karen Budell has joined Imagination’s leadership team as Chief Content Officer. Karen’s primary role will be to create, present and champion integrated content programs to existing clients and new prospects. Karen spent the last nine years at the Chicago Tribune, … Continue reading →

• 8

  May

  2012

  Social Media

  Facebook Adds Organ Donating Option To Timeline

  by Kyle Diller

  Facebook recently added an option for people to share their organ donor status on their timeline, which prompts me to wonder how this will open the door for new options on timeline and how they can be utilized. One of … Continue reading →

• 1

  May

  2012

  Imagination

  Imagination Recognized as a Top-Agency by BtoB Magazine

  by Mary Cusick

  We are proud to announce that BtoB Magazine has recognized Imagination as a Top Interactive Agency for 2012. The annual special report lists prominent marketing agencies within large, medium, small and interactive categories. BtoB’s annual listing of the top interactive … Continue reading →

• 27

  Apr

  2012

  Digital

  3 Visual Ways To Display Data

  by Scott Thomas

  Math. The final frontier. Well, for lots of marketing types it is anyway. I don’t know about you, but my brain can sometimes shut down when I see a plethora of numbers staring me in the face. I’m not proud … Continue reading →

• 26

  Apr

  2012

  Social Media

  Facebook Adding Emphasis To Email Feature

  by Kyle Diller

  Facebook has certainly been busy in 2012, and Mark Zuckerberg is showing no signs of slowing down in the expansion of his social media empire. It’s only April and already,the social media giant has filed for an IPO, launched Messenger … Continue reading →

• 25

  Apr

  2012

  Imagination

  Betty Crocker’s #Winning!

  by Imagination Publishing

  The brand name known as “Betty Crocker” was originally created as a signature to answer the flurry of questions General Mills constantly received about baking. Though times have changed, and especially the method of delivery of those questions, the purpose … Continue reading →

• 25

  Apr

  2012

  Social Media

  Turning up the Volume of Social Media Conversations

  by Kelly Caldwell

  No one needs convincing that a strong online presence is essential to building a brand’s identity and credibility with consumers. Still, the formula to social media success is nebulous, with one especially deceptive indicator: your number of fans or followers … Continue reading →

• 19

  Apr

  2012

  Social Media

  Social Media Lessons From George Takei

  by Kevin Allen

  One of my Imagination colleagues recently suggested that I check out actor George Takei (“Sulu” from Star Trek) on Facebook. I’m so thankful I did. His community is largely comprised of Trekkies and those who have come to respect his … Continue reading →

• 17

  Apr

  2012

  Social Media

  Social Media Management Tips from Hillary Clinton

  by Simona Covel

  Looking for tips on deft social media management? Turn to Hillary Clinton. No kidding. The 64-year-old Secretary of State—not exactly vaunted for her hipness—schooled pretty much everyone last week on how to handle social media attention. Her actions play like … Continue reading →