Custom Publishing | Custom Media | Imagination Publishing

recent posts

• 10

  Jun

  2013

  Imagination

  Imagination is Hiring!

  by Andrea Scott

  We have a number of openings in a variety of functions: account, content, social media and SEO. Aside from the hard skills listed in the job description, we’re looking for amazing talent that will be a great fit for our … Continue reading →

• 5

  Jun

  2013

  Digital

  Stats: Can’t Live With ‘Em, Can’t Live Without ‘Em

  by Michelle Bowles Jackson

  There’s nothing like a good stat. In an article or blog post, it proves to your customers that what they’re reading is relevant and worth their time. In a video, it provides the hook to keep your customers watching. And … Continue reading →

• 4

  Jun

  2013

  Social Media

  What to do When Facebook Insights are Down

  by Mary Krulia

  If you’re like me, you know how critical numbers are from Facebook Insights. So when news broke that the Page-Level Insights on Facebook were delayed, it put a damper on timely reporting. Facebook released numbers gradually in May, and now … Continue reading →

• 3

  Jun

  2013

  Strategy

  Don’t Let Fear Hold Back Your Content Strategy

  by Ashley Post

  As I write this, I’m celebrating my third full day on the job as a senior editor at Imagination. I’m happy to say that the past 27 hours have been a whirlwind of meeting friendly new co-workers, getting up to … Continue reading →

• 20

  May

  2013

  Strategy

  5 Content Marketing Mistakes to Avoid

  by Diane Yamazaki

  Content marketing is experiencing 15 minutes of fame right now — everybody wants a piece of it, but few know how to do it well. It’s easy to assume that content marketing is just a matter of creating good content. … Continue reading →

• 15

  May

  2013

  Imagination

  Imagination EXCELs

  by Imagination

  Imagination and the EXCEL Awards have history, and this year we are thrilled to be taking home four of these prestigious honors. Association Media and Publishing’s EXCEL Awards are “bestowed on the finest media products and publications in the association … Continue reading →

• 25

  Apr

  2013

  Social Media

  Bogus Tweet, Real Lessons

  by Brittany Farb

  Earlier this week, the Associated Press’ official Twitter account was hacked. The result: Not only was there panic in the Twittersphere, but U.S. markets took a catastrophic hit within minutes of the fictitious tweet’s release in what Wall Street traders … Continue reading →

• 22

  Apr

  2013

  Social Media

  Storify Business Launches for Brands

  by Kevin Allen

  Kevin Allen is a managing director of social content with Imagination. This article first appeared at PRDaily.com. Social media may have changed the way we get our news, but Burt Herman and Xavier Damman, co-founders of Storify, have revolutionized the way … Continue reading →

• 11

  Apr

  2013

  Social Media

  The ROI of Awesome

  by Rachel Farrell

  More and more brands are finally harnessing social media marketing. The problem? They’re not focused on the right approach. I read a great article on this lately, which I recommend reading, but let me summarize: Too many brands are channel … Continue reading →

• 10

  Apr

  2013

  Broadcast

  Another One Bites the Dust

  by Rebecca Rolfes

  American Business Media (ABM), the 200-member trade association for B2B publishers, is merging with the Software and Information Industry Association (SIIA). The move, after 18 months of negotiations, demonstrates both the changes in how we consume information and the changes … Continue reading →