There are a lot of articles out there that make social media management seem incredibly complicated. But, with 26 letters, you can be on your way to learning the best ways to manage your brand online. Here are the ABCs of Social Media Management:
A:
Always monitor your content because social media is 24/7.
B:
Be wary of spam!
C:
Create original content to boost your traffic.
D:
Defend your brand’s products but do not force them on your readers.
E:
Explore the world of social media outside of Facebook.
F:
Find a way to use social media in a unique way.
G:
Games and giveaways are a great way boost to traffic!
H:
Help users that ask questions.
I:
Infographics are everywhere. See if your brand can make one to share!
J:
Just don’t give up. Poor traffic/engagement? Try something new!
K:
Keep your own personal comments off of the brand pages you manage.
L:
Listen to what users are saying. They’re the voice that buys your brand!
M:
Make it easy for users to share your content with friends.
N:
Never forget to apologize. Saying sorry for a mistake can avoid a crisis.
O:
Open up the discussion! Ask for user comments.
P:
Paying for brand advocates is never a good idea.
Q:
Quit bashing your competition. Do what you do best!
R:
Re-read brand content before it’s published to avoid spelling & grammar errors.
S:
Share brand content as well as outside content.
T:
Truly be yourself/brand, it will shine!
U:
Use multiple channels to reach new audiences.
V:
VIDEO! Don’t be afraid to use video – it’s an excellent way to be heard.
W:
Write in a specific voice and tone.
X:
Xanax… listen to Debbie Downers on your page. Make sure they feel heard.
Y:
Young people are a large market but don’t forget about the 45+ age group.
Z:
Zoom in on measurement data. Analytics show the health of your brand.
What do you think about our ABCs? Leave a comment in the section below or on our Facebook page!
