Author Archives: Michelle OHagan

• 7

  Apr

  2011

  Digital + Social Media

  Junior Web Developer:Can You Bring the Skills?

  by Michelle OHagan

  The Imagination Publishing Digital team is in search of a SOLID junior web developer to be an integral part of the team’s internal web and social media platform and our clients’ web assets. The new team member ideally would be … Continue reading →

• 7

  Sep

  2010

  Social Media + Strategy

  Freemium Analytics and Metrics Tools

  by Michelle OHagan

  UPDATED on Sept. 8: The deck from the presentation is included here via SlideShare: Metrics & Analysis for Entrepreneurs View more presentations from Imagination Publishing. Tomorrow, Johnathan Thomas and I will deliver a webinar with NFIB titled: “Metrics and Analysis … Continue reading →

• 16

  Jun

  2010

  Strategy

  Starbucks: The Most Popular B2C Brand in Social Media

  by Michelle OHagan

  Recently, Starbucks was named the most popular consumer brand in the social media sphere by Famecount, a website that aggregates data from various social media channels. While I’m skeptical of any direct insight this provides into the concrete popularity of … Continue reading →

• 20

  May

  2010

  Digital

  Aw, Snap! I Love This Error Page

  by Michelle OHagan

  Direct. Honest. Funny. Directional. What more could one want in an error page? From Google, of course. (click the image below for a better view)

• 26

  Apr

  2010

  Digital + Social Media + Strategy

  Use Measurement to Empower Creativity

  by Michelle OHagan

  I’m four pages into this week’s Advertising Age (billed as “The Agency Issue”) and the cover story, How to save the troubled agency-marketer relationship, has a sidebar from Kimberly-Clark CMO Tony Palmer. Second in his list of  the “five pain … Continue reading →

• 15

  Mar

  2010

  Digital + Social Media

  Who’s Confused about Facebook and/or LinkedIn?

  by Michelle OHagan

  So, I just came across this question posted in a LinkedIn Internet Marketing group for everyone to see: “Obviously we use LinkedIn. Why would you use Facebook? Do you use both? Which do you prefer, under what circumstances and why?” … Continue reading →

• 19

  Feb

  2010

  Digital

  What Is Your Most Important Metric?

  by Michelle OHagan

  It’s a question any organization should be able to answer, but often it’s one of the hardest questions to answer. Some organizations spend marketing dollars without a clear metric they’d like to measure. They just want marketing. But you can’t … Continue reading →

• 10

  Feb

  2010

  Digital

  Choosing Between Woopra Analytics and Google Analytics

  by Michelle OHagan

  Why choose one over the other? Let me explain. I’ve been using Google Analytics for years now and I love it – so much that I’ve had some pretty high level training in its use and implementation. It’s an awesome … Continue reading →

• 13

  Jan

  2010

  Social Media + Strategy

  Marketing (Online) Matters

  by Michelle OHagan

  In case there’s still anyone out there who believes social media/social networking is: a fad for kids for B2C, not B2B instead of a pervasive shift in how all people communicate with each other, now comes yet another eMarketer report, … Continue reading →

• 8

  Jan

  2010

  Digital + Print

  NFIB Selects Imagination Custom Publishing to Create Cutting-Edge Small Business Content

  by Michelle OHagan

  CHICAGO—The National Federation of Independent Business (NFIB), the nation’s leading small business association, selected Imagination Publishing as its new custom publishing partner to help relaunch its flagship magazine, MyBusiness, and create dynamic new content for the NFIB website (http://www.NFIB.com). MyBusiness, … Continue reading →