Custom Publishing | Custom Media | Imagination Publishing

Our thoughts on Broadcast

• 9

  Feb

  2012

  Broadcast

  The VW Beetle: It’s A Boy! (Or is it?)

  by Jennifer Swann

  Since I’ve started walking home from work, I’ve been forced to pay attention to the barrage of billboards that line offices, freeway overpasses, and even apartment buildings along Milwaukee Avenue on the near-West Side of Chicago. But despite the ubiquity … Continue reading →

• 7

  Feb

  2012

  Broadcast

  The Social Media Super Bowl

  by Tony Valdivieso

  If you missed the big game, well, you missed your chance to be a part of the largest television viewing audience in U.S. history. That’s right. On Sunday, Super Bowl XLVI became the most watched television program in U.S. history, … Continue reading →

• 1

  Feb

  2012

  Broadcast

  The Super Commercials vs. The Super Bowl

  by Mary Cusick

  To be honest, if the Bears aren’t in the Super Bowl I don’t care who is. That being said, commercial breaks are the real entertainment for me. Judging by the amount advertisers spend on these spots I don’t think I’m … Continue reading →

• 17

  Jan

  2012

  Broadcast

  Commercial Athletes

  by Arianna Hermosillo

  Sports and marketing seem to go hand in hand. Remember the Burger King commercial featuring Shaq? And the “Be like Mike” Gatorade commercials? When it comes down to it, consumers like to see products that relate to their passions and … Continue reading →

• 8

  Dec

  2011

  Broadcast

  Creativity and Advertising [Videos]

  by Mary Cusick

  The advertising industry has been known to employ the best of the best when it comes to creative. If this is true, then why are commercials so awful? Do all jewelry commercial seem the same to you? Does every car … Continue reading →

• 2

  Dec

  2011

  Broadcast

  Holiday Ads

  by Jennifer Nelson

  It is officially the most wonderful time of the year. Black Friday 2011, which holds the record for the highest retail revenue in history, is over and the winter holidays are just around the corner. Here are some of my … Continue reading →

• 1

  Dec

  2011

  Broadcast + Digital

  The Power Of A Podcast

  by Lisa Tomcko

  For awhile now, I’ve been kicking around the idea of doing a podcast for Imagination. Problem is, I’m a total podcast novice–never recorded one before and don’t subscribe to any. I did some research to see what I was getting … Continue reading →

• 1

  Nov

  2011

  Broadcast

  Association Dead Wood

  by Rebecca Rolfes

  Chain saws are buzzing all around. Storm season is coming and it’s time to get the dead limbs off the trees before snow and ice pull them down or wind blows them onto roofs. A chain saw is a bit … Continue reading →

• 13

  Jun

  2011

  Broadcast + Digital

  Marketing Tracks: Turn up the Beat

  by Emmy Hayes

  When asked if I could have one superpower? My answer always is: I would be able to compose a soundtrack to my life. Add a little rock n’ roll on those downer days, some sassy jazz while I waltz through … Continue reading →

• 10

  Jan

  2011

  Broadcast + Digital + Social Media

  The New Era of Interactive Entertainment

  by Mike Niemczyk

  Hearing the mere mention, “The future of…” usually elicits groans and eye rolls, but the future of television really might be right around the corner. If you’ve been on Twitter during prime time, you’ve most definitely noticed conversations unfolding about … Continue reading →