Custom Publishing | Custom Media | Imagination Publishing

Our thoughts on Broadcast

• 26

  Sep

  2008

  Broadcast

  Auto Pilot

  by Rebecca Rolfes

  “Association publishing activities function more or less on auto-pilot,” an association consultant told me yesterday in Washington, D.C. “If they’ve always done a magazine, they keep doing a magazine. If they’ve always done books, they’ll keep publishing books. They don’t … Continue reading →

• 6

  Aug

  2008

  Broadcast

  Tailored Commercials, Pt 2

  by Joel Witmer

  Last week TiVo released its first batch of data measuring second-by-second commercial audience numbers. Interesting stuff. (Caveats: The data only cover May 2008 and the sample is 200,000 TiVo users who voluntarily participated in the study) While everyone skips commercials, … Continue reading →

• 5

  Aug

  2008

  Broadcast

  Sea Change in Ad Sales

  by Joel Witmer

  A new study from Veronis Suhler Stevenson projects that this year television will receive more advertising money than newspapers. This would be the first time newspapers were not the top marketing medium since the 18th century. (Previous record holder: Town … Continue reading →

• 28

  Jul

  2008

  Broadcast

  BMW + Mad Men = Tailored Commercial = Great

  by Joel Witmer

  Last April BMW signed a deal with AMC that made them the premiere sponsors for the second season of Mad Men. During last night’s season premier BMW cashed in on that agreement by running one commercial. BMW certainly benefits from … Continue reading →

• 22

  Jul

  2008

  Broadcast

  Being Batman

  by Joel Witmer

  My impression is that 80% of the people in our office saw The Dark Night over the weekend (and 100% of the people sitting near me). And while few people might admit it, I think one of the attractions of … Continue reading →

• 21

  Jul

  2008

  Broadcast + Social Media

  “Dancing” and advertising

  by Joel Witmer

  Maybe you’ve seen this already — it and its variations have been viewed over 14 million times since they went up on YouTube two weeks ago — but it’s worth noting something about this video, which was underwritten by the … Continue reading →

• 20

  Jun

  2008

  Broadcast

  Friday Afternoon Fun

  by Joel Witmer

  Below is a good example of the power of editing and sound in video. With the right music and the right look, a comedy as legendary as Ferris Bueller’s Day Off can be recast as a creepy film about…well, I’m … Continue reading →