Custom Publishing | Custom Media | Imagination Publishing

Our thoughts on Print

• 18

  Jul

  2008

  Print + Social Media + Strategy

  Take a Break to Recharge

  by James Meyers

  It’s been 14 years since I started Imagination so I treated myself to a four-week vacation—nothing special, just a chance to get away and unwind. If you’re like me, one week just doesn’t do it, as it typically takes three … Continue reading →

• 9

  Jul

  2008

  Print

  A ‘Real’ Journalism Opportunity

  by Imagination Publishing

  A former co-worker of mine recently lamented that by working for a custom publisher, I, and others who have left traditional publishing, lost the opportunity to do “real” journalism. His argument is that because I work for an agency with … Continue reading →

• 1

  Jul

  2008

  Digital + Print

  More Award-Winning Work!

  by Michelle OHagan

  More awards here today … Imagination was recognized in nine categories in the Magnum Opus Awards , the leading industry award program dedicated exclusively to custom publishing. There are more than 200 categories, with a single Grand, Gold, Silver and … Continue reading →

• 26

  Jun

  2008

  Digital + Print

  EXCELlence at Imagination

  by Michelle OHagan

  Awards are nice. Especially when they come from your peers. Of course, awards aren’t the reason why we produce the work or the content; but an award is like tasty icing on the cake when a bunch of professionals judge … Continue reading →

• 20

  May

  2008

  Print

  Associations in the Big Leagues

  by Rebecca Rolfes

  American Business Media has no association publishing committee. http://www.mediapace.com/ Folio only added an association publishing track to its annual convention in relatively recent years. http://www.foliomag.com/blogs. The American Society of Association Executives has a communications professional interest group but no list … Continue reading →

• 16

  May

  2008

  Digital + Print + Social Media

  Small Business Optimists

  by James Meyers

  For the second week in a row, I attended an industry conference where digital strategy and community engagement were key topics of discussion. This week, it was the Warrillow Summit —an annual gathering of B2B companies who are targeting small … Continue reading →

• 16

  Apr

  2008

  Print

  From the Chairman

  by James Meyers

  In the last decade, custom publishing evolved from relatively simple printed newsletters and magazines to sophisticated custom media delivered in print and online. Marketers research their targeted audiences and create custom content that adds value and encourages customer response. Continue reading →

• 5

  Apr

  2008

  Print

  It’s Time

  by James Meyers

  Greetings fellow ABM Custom Media members and other interested visitors! I’m writing today from American Business Media’s Spring Meeting in Palm Springs. Continue reading →