Custom Publishing | Custom Media | Imagination Publishing

Our thoughts on Print

• 2

  Sep

  2010

  Digital + Print

  McPaper Goes Leaner, Meaner and Mobile

  by Rebecca Rolfes

  Before USA Today became the nation’s largest newspaper, it was called McPaper. The daily’s colorful design and short McNuggets of content begged the comparison to a fast food version of the news. In 2007 when the paper celebrated its 25th … Continue reading →

• 26

  Aug

  2010

  Print

  The Relentless Pursuit of Mediocrity

  by Rebecca Rolfes

  Editors have always been task masters. Each exhibits a mixture of ruthless honesty and a genuine, almost childlike curiosity. Both of these—for the journalist answering to his boss—can be particularly exhausting, doubly so given the additional relentlessness of deadlines. Today’s … Continue reading →

• 19

  Aug

  2010

  Print + Strategy

  All News Is Local

  by Rebecca Rolfes

  We are all citizens of the world. We are or should be interested in and concerned about international events and affairs. However, what really concerns us are the potholes on our own street. All news, like all politics, on some … Continue reading →

• 12

  Aug

  2010

  Print

  Haro-ing

  by Jake Fowler

  Web 2.0 has made journalism a lot more transparent. (Read Monday’s installment of A Fresh, Ferocious Wave about Transparent Journalism.) Readers can now watch a story develop and are invited into the process. Technology also makes finding quality sources easier … Continue reading →

• 5

  Aug

  2010

  Print

  Is Good Enough Good Enough?

  by Rebecca Rolfes

  A recent interviewee for A Fresh, Ferocious Wave was talking about the need for immediacy and the value of user-generated content. He said that it might not be as polished as in the old days of print media but it … Continue reading →

• 2

  Aug

  2010

  Digital + Print + Social Media

  How to Be Everywhere

  by Rebecca Rolfes

  New platforms, multiple ways to distribute information to members, the brave new world of user-generated content—exciting but a lot of work with little or no proven payoff. No one strategy is the right strategy because in today’s multi-media world, there’s … Continue reading →

• 22

  Jul

  2010

  Print + Strategy

  Smart People with Good Ideas

  by Rebecca Rolfes

  As we have begun to publish A Fresh, Ferocious Wave, research is taking us onto a lot of interesting sites, all of us trying to figure out what might happen next to the media. If you’re casting about for answers … Continue reading →

• 8

  Jul

  2010

  Digital + Print

  What’s That Sound?

  by Rebecca Rolfes

  The safest place to be when the atomic bomb goes off is far enough away that you can say, “What was that?” The safest place to be in the media industry today is far enough away that you don’t know … Continue reading →

• 24

  Jun

  2010

  Print

  Gimme Shelter

  by Rebecca Rolfes

  The list of shuttered shelter publications is long but illustrious: Gourmet,  House & Garden,  Domino. But the appetite for home-body information is, if anything, greater. The nesting impulse that led to the boom in do-it-yourself home improvement and the birth … Continue reading →

• 22

  Jun

  2010

  Digital + Print + Strategy

  Best Ideas in Small Packages

  by Rebecca Rolfes

  Some of the best ideas out there come from small associations. There’s nothing like being a staff of one to focus the mind and make you come up with creative ways of getting things done. At the ASAE Membership and … Continue reading →