Custom Publishing | Custom Media | Imagination Publishing

Our thoughts on Social Media

• 26

  Jan

  2012

  Social Media

  The Countdown is on for Facebook Timeline

  by Jennifer Swann

  Tuesday morning, Facebook announced on its blog that over the next few weeks, all Facebook users will need to start using the new Timeline profile, which first became available to app developers in September, users in New Zealand in early … Continue reading →

• 23

  Jan

  2012

  Print + Social Media

  Print Media: More Authentic Than Social Media?

  by Jennifer Swann

  “Personality and humanity are things you have to strive to get to shine through in the Internet era. That’s something all brands across the board need to work on,” said Elliot Aronow in a recent online interview with Fast Company … Continue reading →

• 11

  Jan

  2012

  Social Media

  Pinterest: The Newest Way Brands Create A Consumer Experience

  by Kara Murphy

  It’s Saturday night and I need inspiration for my outfit. No wait, I want to stay in and cook myself a nice dinner instead. Or maybe, I want to make a trip to Hobby Lobby and work on my latest … Continue reading →

• 21

  Nov

  2011

  Social Media + Strategy

  Good News: There’s Nothing Wrong With You

  by Rebecca Rolfes

  Reinvent or die! Social media will render associations obsolete! The recession was the death knell of non-profits! The sky is falling! The sky is falling! Sound familiar? There’s a lot of gloom and doom out there and I am certainly … Continue reading →

• 9

  Nov

  2011

  Social Media

  3 Things to Know About Google+ Pages.

  by Mary Cusick

  Brands have been waiting to get on Google+ since its release in June. Many created accounts as soon as the site was opened only to have Google kick them off.  With the success brands have seen on Facebook and Twitter it is … Continue reading →

• 7

  Nov

  2011

  Social Media

  Flash Sales: The Social Media of Shopping

  by Jennifer Nelson

  Any company wanting to delve deeper into their relationship with their customer must find a way to engage them. Higher engagement indicates a future with the potential of a more profitable business. Currently, social media is the most effective means … Continue reading →

• 2

  Nov

  2011

  Social Media + Strategy

  Who Owns Association Social Media?

  by Rebecca Rolfes

  There is a tug of war going on for ownership of social media within organizations. Does it belong in marketing? In PR? In digital? In publishing/content creation? Part of the problem with getting social off the ground in associations was … Continue reading →

• 21

  Oct

  2011

  Social Media

  ABCs of Social Media Management

  by Margaret Aprison

  There are a lot of articles out there that make social media management seem incredibly complicated. But, with 26 letters, you can be on your way to learning the best ways to manage your brand online. Here are the ABCs … Continue reading →

• 20

  Oct

  2011

  Social Media

  Television’s Warm Glow Attracting Social Media Buzz

  by Margaret Aprison

  Are you one of the many people who Tweeted during the Academy Awards? Did you check-in to Jersey Shore on Thursday? Do you talk about your favorite television shows on Facebook? All of these questions relate to an interesting phenomenon … Continue reading →

• 17

  Oct

  2011

  Digital + Social Media

  Lessons On Digital And Social Media Strategies From The 5 Coolest Brands

  by Lisa Tomcko

  In late August, The Centre for Brand Analysis released its 2011/12 CoolBrands survey, declaring these five brands the coolest of them all: Aston Martin Apple Harley-Davidson Rolex Bang & Olufsen   Since we’re living in the digital age and communicating more … Continue reading →