Custom Publishing | Custom Media | Imagination Publishing

Our thoughts on Social Media

• 13

  Nov

  2008

  Broadcast + Social Media

  Web Video At The Top

  by Joel Witmer

  A thoughtful post on how President-elect Barack Obama should use web video and multimedia while in office. Some of the ideas are rather obvious — instead of a weekly radio address record the thing and release a video (or do … Continue reading →

• 7

  Nov

  2008

  Digital + Social Media

  Custom Publishing Success Story

  by James Meyers

  It was fourteen years ago today that I set up an eight foot gate leg folding table in a four room office above a pizza kitchen in downtown Chicago and opened the doors of Imagination Publishing. As I sat alone … Continue reading →

• 22

  Oct

  2008

  Social Media

  Viral Defined

  by Michelle OHagan

  I just came across this video. Titled “Please Don’t Vote – Tell 5 Friends,” its content is clever, funny, urgent and–best of all–relevant. It also contains no fewer than three calls to action. It is the definition of viral marketing.

• 22

  Oct

  2008

  Social Media

  How does Dell Connect?

  by Riley Bandy

  At this point, it seems nobody can deny that social media is here to stay. While different forms can still constitute fads (myspace anyone?) there is no doubt that interactive communication platforms are powerful sources of online content. As per … Continue reading →

• 21

  Oct

  2008

  Social Media

  Linking to Competitors

  by Riley Bandy

  After posting about a branded channel on Youtube, I began to question my reference to the quality marketing tactic of Bank of America. Although I was actually referencing their usage of a branded channel on Youtube, I couldn’t help but question whether … Continue reading →

• 20

  Oct

  2008

  Social Media

  Youtube: providing opportunity beyond funny videos

  by Riley Bandy

  Marketers sometimes neglect to see beyond the funny videos and recognize Youtube as a platform to create and place relevant content to connect with their target audiences. Many simply write the site off as a video collection of funny random occurrences and spunky viral phenomenon. … Continue reading →

• 15

  Oct

  2008

  Digital + Social Media

  The Digitally Proficient Employee

  by Riley Bandy

  An article on Adage.com reports today, companies are looking “to gain more digitally proficient employees.” With digital obviously referring to the Internet, another place that companies are becoming ever more interested in is social networking, and how they, as a … Continue reading →

• 14

  Oct

  2008

  Social Media

  2001: A Search Odyssey

  by Erin Dorr

  Google, in honor of its 10th anniversary, has brought back its earliest index circa 2001. January 2001, to be exact, with about 1,326,920,000 searchable web pages. A lot has changed. I decided to search several terms to see how things … Continue reading →

• 7

  Oct

  2008

  Social Media + Strategy

  Online Community is more than a comment field

  by Riley Bandy

  When discussing online community and how to create a motivating site that will inspire users to interact and communicate with one another, so often people think that simply adding a comment field at the end of an article is the … Continue reading →

• 3

  Oct

  2008

  Social Media

  I now pronounce you…

  by Riley Bandy

  The new issue of Associations Now magazine has a great article about ways to improve meetings by increasing interactivity and keeping information relevant and brief. Online meetings, often in the form of webinars struggle with long-term relevance. “‘Probably the biggest … Continue reading →