Custom Publishing | Custom Media | Imagination Publishing

Our thoughts on Social Media

• 17

  Oct

  2011

  Digital + Social Media

  Lessons On Digital And Social Media Strategies From The 5 Coolest Brands

  by Lisa Tomcko

  In late August, The Centre for Brand Analysis released its 2011/12 CoolBrands survey, declaring these five brands the coolest of them all: Aston Martin Apple Harley-Davidson Rolex Bang & Olufsen   Since we’re living in the digital age and communicating more … Continue reading →

• 12

  Oct

  2011

  Social Media

  Social Media and Social Good Campaigns

  by Mary Cusick

  Social media has changed the landscape of how customers communicate with brands and organizations. One-way to encourage loyalty and to show customers that they are trustworthy and honest is by creating a social good campaign. Now more than ever brands … Continue reading →

• 11

  Oct

  2011

  Social Media

  What You Should Know: The October Social Media Guide

  by Margaret Aprison

  One of my favorite things about social media is that it is ever changing. There is always something new being created, something unique being discovered, and something crazy being done at all times. So how do you keep up with … Continue reading →

• 12

  Sep

  2011

  Social Media

  How And Why Users Like Your Brand On Facebook

  by Margaret Aprison

  According to Mashable, people interact with their favorite brands on Facebook more than on any other social network. Because of this, it is important to look at how and why users decide to “like” a brand. Why “Like” A Brand … Continue reading →

• 2

  Sep

  2011

  Social Media

  Crisis Management Using Social Media

  by Margaret Aprison

  Now more than ever, social media PR scandals have been appearing in the news. From a customer’s tweet getting her kicked out a restaurant (CBS News) to a pizza place tweeting inappropriately (HubSpot). The moments that make people cringe are … Continue reading →

• 23

  Aug

  2011

  Social Media

  Why Small Businesses Should Pay Attention to Social Media

  by Margaret Aprison

  In a world where Facebook and Twitter are everywhere, it makes sense that businesses are stepping up their social media game. What Is A “Must” Just a few days ago, movie rental giant Redbox offered customers a special discount if … Continue reading →

• 16

  Aug

  2011

  Digital + Print + Social Media

  OptumInsight Partners with Imagination on Magazine, LinkedIn Group

  by Erin Slater

  Imagination has partnered with OptumInsight, one of the nation’s largest health and wellness companies, to relaunch Ignite, a quarterly, 24 page magazine that speaks directly to health care executives about insights in health care issues, regulations, industry trends, processes and … Continue reading →

• 12

  Aug

  2011

  Social Media + Strategy

  Sharing The Spark: Branding Inspiration

  by Emmy Hayes

  Is it true inspiration can be found anywhere?  We have spaces dedicated to “Things We Like,” “Places We Want to Go,” “People We Aspire to Be,” and inspirational quotes scribbled on Post-it notes that parade along the bottom of our … Continue reading →

• 11

  Aug

  2011

  Social Media

  What Your Brand’s Social Media Strategy Can Learn from Obama

  by Amanda Jonovski

  Twitter has proven time and time again that great power can exist in just 140 characters. President Obama has taken social media and its power to the political world. As you may recall, his 2008 campaign utilized social media to … Continue reading →

• 28

  Jun

  2011

  Social Media + Strategy

  What Your Brand Can Learn from Lady Gaga

  by Amanda Jonovski

  As marketers make their way into the social spaces, they strive to cement their brands into the minds of their audience. But how do they achieve great success? How is success on the social space measured? Perhaps, we can answer … Continue reading →