Comments for How Do You Connect

Comment on New Not Invented Here by Andrea Bona

Andrea Bona — Tue, 08 Nov 2011 12:18:13 +0000

I agree innovation is illusive at associations. Most of the time even change is a difficult concept to understand. Associations are risk averse and innovation is all about embracing risk and not being afraid to fail. The most dynamic associations that embrace change and innovation are the ones with dynamic CEOs who are entrepreneurial by nature, such as when Tom Wheeler was CEO of CTIA. However, you are correct; there is an aversion to change and innovation, unless it is in response to members or the economy. And if an association is changing due to the economy, it is usually too little too late. I have worked for and now consult with associations, and there are two things I have observed, the most change (not necessarily innovation) comes when a new CEO heads the association and the management team changes, and number two, there is an alarming level complacency among some association executives, they think if they don’t rock the boat they keep their jobs. Innovation is a boat rocker and most CEOs don’t view a failed innovation as a learning experience.

Comment on Crisis Management Using Social Media by Andrew Schultz

Andrew Schultz — Tue, 20 Sep 2011 19:58:50 +0000

Netflix didn’t have a plan, responded slowly and is more focused on it’s internal cost issues than on what customers care about. Hence they are being roundly punished!

Comment on Why Small Businesses Should Pay Attention to Social Media by Erika Harris

Erika Harris — Wed, 24 Aug 2011 16:01:17 +0000

Great insights and tips, Margaret! Thanks.

As a solo-preneur for the past several years, I can really relate to this response as to why more small businesses aren’t fully leveraging social media:

“Many businesses stated that they did not have resources or talent to execute successful social media marketing plans.”

BUT, I also have to add that social media has granted me graceful access to clients and opportunities I doubt I’d have reached without it. I think it’s definitely worth the time it takes to create and nurture online relationships that very often convert into business success.

Erika Harris
Empathic Writer + Consultant
* http://www.empathicwriter.com
* http://www.facebook.com/empathicwriter

Comment on Sharing The Spark: Branding Inspiration by design studio

design studio — Sat, 13 Aug 2011 07:04:23 +0000

Nice article. Thanks for sharing these tips.

Comment on How Brands Can Leverage Internet Growth in the Global South by Fasiha

Fasiha — Tue, 21 Jun 2011 16:35:40 +0000

Ms. Burki your work is awesome. I look forward to your blog as it makes complicated issues easy to understand. Keep up the good work..

Comment on Internet Sales Tax – Opportunity for Amazon? by waqar

waqar — Fri, 10 Jun 2011 15:28:07 +0000

A very pertinent analysis!!

Comment on Increasing your social media presence by waqar naveed

waqar naveed — Wed, 11 May 2011 17:13:46 +0000

It was an innovative and thought provoking piece which would definitely spark the genius of professionals dealing with global marketing.
Well done!!
Waqar

Comment on What to avoid when designing in the digital age by Steven Bradley

Steven Bradley — Tue, 03 May 2011 14:53:16 +0000

Thanks for the mention Kara and thanks for the good article.

I agree that these mistakes aren’t limited to small business sites. You see them on sites all across the board. On the bright side more and more designers are becoming aware of and learning basic design principles so hopefully we’ll see better designed sites in the days ahead.

Comment on Apple, Marketing Genius by Momekh

Momekh — Fri, 15 Apr 2011 17:10:40 +0000

Making sense.
Apple is a marketing company first, then a tech company. The sooner others understand that, the better!

Comment on Improve your Facebook Page, Improve your Brand by Patti Murphy

Patti Murphy — Fri, 15 Apr 2011 14:41:42 +0000

Very interesting!