Let’s face it: there’s no telling when the economy will recover. But, money will flow again and, when it does, brands with customer-evangelists will benefit in a big way. So, it is absolutely critical to solidify relationships with small business customers at a time when they’re looking for help and advice.
Imagination Publishing’s special report, “Connecting With Small Business Owners in Tough Times: The Cash/Credit Crunch“ provides insight into how the lack of credit/cashflow hits small-business owners particularly hard, and what marketers can do to reach them, help them, and turn them into customer-evangelists.
Citations in the report include:
- National Federation of Independent Business (NFIB) Feb. 2009 Small Business Economic Trends Analysis
- Discover Financial Services Feb. 2009 Small Business Watch
- SCORE
If you’re a marketer, now is the time to turn small business customers into “fans” who think of you as a partner, who believe in your brand and who share your brand with their colleagues.
By understanding small business owners’ informational needs and positioning your company as a trusted resource, you initiate and grow a lasting relationship that will weather tough times. And that’s what content marketing is all about: creating and reinforcing value.
