UPDATED on Sept. 8: The deck from the presentation is included here via SlideShare:
While we do not aim to convince anyone to build a website, start an email marketing program, or begin blogging, Facebooking or Tweeting, we do hope to convince entrepreneurs and small business owners to measure their marketing efforts!
If you’re not looking at your data and making changes to your marketing strategy and tactics based upon insights, you’re leaving money on the table.
Most of the tools we mention in the presentation are web-based and free or “freemium” meaning they have a tiered pricing plan, beginning with “free” (with the exception of a few books). So, there is no excuse not to measure and analyze your data. Well, I suppose there still may be excuses, but cost should not be one of them!
All of these tools on this list will not apply to all small business websites or entrepreneurial social media efforts: you’ll find that some may not apply to your situation at all, and some are just “better” than others. But the idea is to jump in there and begin trying them out, so you can begin to know more about your customers and your audience.
And without further ado, here are the freemium resources mentioned in the NFIB Webinar: “Metrics & Analysis for Entrepreneurs: Using Data to Grow Your Small Business.” As always, if you’d like to add to this list of free tools for small business owners or entrepreneurs, do so in the comments section below this post!
Freemium Website Analytics Resources
Google Analytics Blog
Occam’s Razor Blog
Web Analytics: An Hour A Day
Freemium Tools for Blogging Metrics & Stats
Google Realtime Search
Freemium Tools for Social Media Marketing Metrics & Stats
Social Media Marketing: An Hour A Day
Social Media Today: 6 Social Media Metrics You Should be Tracking
Freemium Email Marketing Apps
Freemium Tools for Competitive Information
Better Business Bureau
Free Tools for Keyword Research