7

Sep

2010

Social Media + Strategy

Freemium Analytics and Metrics Tools

UPDATED on Sept. 8: The deck from the presentation is included here via SlideShare:

Tomorrow, Johnathan Thomas and I will deliver a webinar with NFIB titled: “Metrics and Analysis for Entrepreneurs: Using Data to Grow Your Small Business.”

While we do not aim to convince anyone to build a website, start an email marketing program, or begin blogging, Facebooking or Tweeting, we do hope to convince entrepreneurs and small business owners to measure their marketing efforts!

If you’re not looking at your data and making changes to your marketing strategy and tactics based upon insights, you’re leaving money on the table.

Most of the tools we mention in the presentation are web-based and free or “freemium” meaning they have a tiered pricing plan, beginning with “free” (with the exception of a few books). So, there is no excuse not to measure and analyze your data. Well, I suppose there still may be excuses, but cost should not be one of them!

All of these tools on this list will not apply to all small business websites or entrepreneurial social media efforts: you’ll find that some may not apply to your situation at all, and some are just “better” than others. But the idea is to jump in there and begin trying them out, so you can begin to know more about your customers and your audience.

And without further ado, here are the freemium resources mentioned in the NFIB Webinar: “Metrics & Analysis for Entrepreneurs: Using Data to Grow Your Small Business.” As always, if you’d like to add to this list of free tools for small business owners or entrepreneurs, do so in the comments section below this post!

Freemium Website Analytics Resources

Google Analytics
http://www.google.com/analytics/

Google Analytics Blog
http://analytics.blogspot.com/

Occam’s Razor Blog
http://www.kaushik.net/avinash/

Web Analytics: An Hour A Day
http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652

Freemium Tools for Blogging Metrics & Stats

BlogPulse
http://www.blogpulse.com/

Blog Scope
http://www.blogscope.net/

Google Blogs
http://blogsearch.google.com/

Google Realtime Search
http://google.com/realtime

Technorati
http://technorati.com/

Freemium Tools for Social Media Marketing Metrics & Stats

AddThis
http://www.addthis.com/

bit.ly
http://bit.ly/

Facebook Insights
http://www.facebook.com/help/?search=insights

Facebook Blog
http://blog.facebook.com/

RowFeeder
https://rowfeeder.com/

ShareThis
http://sharethis.com/

Social Media Marketing: An Hour A Day
http://www.amazon.com/Social-Media-Marketing-Hour-ebook/dp/B0027976RC

Social Media Today: 6 Social Media Metrics You Should be Tracking
http://www.socialmediatoday.com/mikebrown1/146589/6-social-media-metrics-you-should-be-tracking

SocialMention
http://www.socialmention.com/

TweetStats
http://tweetstats.com/

TweetVolume
http://www.tweetvolume.com/

Twitter Analyzer
http://www.twitteranalyzer.com/

Twitter Search
http://search.twitter.com/

ViralHeat
http://www.viralheat.com/

Freemium Email Marketing Apps

Emma
http://myemma.com/

MailChimp
http://www.mailchimp.com/

Freemium Tools for Competitive Information

Alexa
http://www.alexa.com/

Better Business Bureau
http://www.bbb.org/

Compete
http://www.compete.com/

Hoovers
http://www.hoovers.com/

Jigsaw
http://www.jigsaw.com/

LinkedIn
http://www.linkedin.com/companies

Manta
http://www.manta.com/

Quantcast
http://www.quantcast.com/

Free Tools for Keyword Research

Keyword Discovery
http://www.keyworddiscovery.com/index.html

WordStream
http://www.wordstream.com/

Wordtracker
http://www.wordtracker.com/

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