New platforms, multiple ways to distribute information to members, the brave new world of user-generated content—exciting but a lot of work with little or no proven payoff. No one strategy is the right strategy because in today’s multi-media world, there’s no one way to reach members.
The secret is findability—members’ ability to find your content and your ability to find the platforms they prefer to deliver what they want.
I hope you’ll sign up for my webinar, Drive Engagement with Cross Channel Distribution, on Thursday, August 5 at 2:00pm EDT. Even with the challenge of a members-only firewall, you can ensure that your content is where members and prospective members can find it and see how fresh content and encouraging discussions enhances engagement.
You’ll learn:
- How to go beyond commenting and sharing functionality
- How to create a cross-channel distribution plan for maximum findability
- Strategies to integrate content across all channels and sync it to your marketing and membership calendars
- What data you can gather and what it will tell you
You’ll also win a chance to receive my book, The Competition Within: How Members Will Reinvent Associations.
Hope to “see” you on Thursday.
