How Do You Connect? The Imagination Company Blog
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A Fresh, Ferocious Wave

McPaper Goes Leaner, Meaner and Mobile

Before USA Today became the nation’s largest newspaper, it was called McPaper. The daily’s colorful design and short McNuggets of content begged the comparison to a fast food version of the news. In 2007 when the paper celebrated its 25th anniversary, circulation hit 2.3 million and USA Today had out-grown the criticism.  Other papers scrambled [...]

A Fresh, Ferocious Wave

The Relentless Pursuit of Mediocrity

Editors have always been task masters. Each exhibits a mixture of ruthless honesty and a genuine, almost childlike curiosity. Both of these—for the journalist answering to his boss—can be particularly exhausting, doubly so given the additional relentlessness of deadlines. Today’s front page is tomorrow’s trash can liner. You are only as good as your last [...]

A Fresh, Ferocious Wave

All News Is Local

We are all citizens of the world. We are or should be interested in and concerned about international events and affairs. However, what really concerns us are the potholes on our own street. All news, like all politics, on some level is local. On the theory that there is a business model to support geographic-specific [...]

A Fresh, Ferocious Wave

Haro-ing

Web 2.0 has made journalism a lot more transparent. (Read Monday’s installment of A Fresh, Ferocious Wave about Transparent Journalism.) Readers can now watch a story develop and are invited into the process. Technology also makes finding quality sources easier for journalists. Services like HelpaReporterOut.com let journalists post queries describing what kind of sources they [...]