How Do You Connect? The Imagination Company Blog
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Articles In ‘Digital Media’

Digital Media + Technology

The Interaction Cycle of a Website

Few websites are built on existential philosophies. Sites are built with a purpose: to be seen, to draw interaction and to create relationships. Just as we could ask if a tree makes a sound when it falls alone in the forest, we could also question if a website truly exists if it has no page [...]

Digital Media + Technology

Flash vs. HTML5: Innovation and the Future of Interactive Online Content

Anyone that owns an Apple iPhone, Google Android phone, or any modern smartphone is surely aware of the problems with viewing Flash content on the Web. While some mobile device manufacturers have tried to work with Adobe to create a mobile-friendly version of the browser plug-in required to view this content, a flawless cross-platform solution [...]

Customer Service + Digital Media

Hulu to Charge $9.95 a Month Starting May 24th

It appears that television executives are attempting to solve the problem that has plagued the music and publishing industries for years: with so much available free access to songs, articles and videos, how do you charge online audiences for professionally produced content? Last week, insiders close to Hulu, the free streaming video service, reported that [...]

Digital Media + Marketing in Strategy + Social Media

Study Finds Numbers Don’t Always Equal Influence, One-Million Twitter Followers and Beyond

In 2009, Ashton Kutcher set out to be the first in the twitterverse to obtain one million followers. These days it’s not uncommon for celebrities and popular brands to hit one million. In fact, many have soared beyond two, three, and even four million followers. Brands like Zappos, Southwest Airlines, and WholeFoods have all passed [...]

Digital Media + Technology

Looking Forward to the Future of Media

The most frustrating lectures I ever attended in college were about the future of media. A typical lecture on this topic began discussing past forms of media, moved slowly to how old business models have failed and ended by saying, “This is an exciting time for journalism. We don’t know what is going to happen [...]

Customer Service + Digital Media + Marketing in Strategy

Crowdsourcing Re-examined

Crowdsourcing is a term popularly used to describe the content-creating method of using customer submitted ideas to direct the creation of new products and/or services. There has always been a customer component directing new products, the concept is not new.

Digital Media + Marketing in Practice + Social Media

Letting Content Go Viral: OK Go Music Video, This Too Shall Pass Gets 1.4 million Views in Two Days

OK Go danced across the Internet in 2006 with the music video “Here It Goes Again”— a video the band filmed for about $5 and featured them doing a choreographed dance routine on treadmills. Millions of people shared it over the Internet, which launched the song into the Billboard 100 and earned the group a [...]

Digital Media + Imagination Publishing + Industry News

James Meyers, President of Custom Content Agency Imagination, makes 2010 FOLIO: 40

Chicago, Illinois. – James Meyers, President of Imagination Publishing, is recognized as a “C-Level Visionary” in FOLIO: magazine’s 2010 compilation of magazine industry influencers and innovators. In its annual “Folio: 40” feature, the leading publishing industry magazine recognizes distinguished media professionals from across the country. The feature notes Meyers’ accomplishment in “developing Imagination Publishing into [...]

Digital Media + Technology

Apple iPad to Go on Sale Saturday, but Will it Live Up to its Hype?

To me, the word “tablet,” evokes the prehistoric age—it brings to mind images of grunting cavemen scrawling messages on stone slabs. However, on January 27th, Apple CEO Steve Jobs forever changed my association with the word when he unveiled the iPad, a tablet that is anything but rudimentary. There has obviously been a massive amount [...]

Digital Media + Social Media

Things Google won’t teach you

With the growth of “instant” communication technology there has become a preference in fast information instead of intelligent information. When I was young, I learned that imagination is very important and received praise from my parents and friends for drawing detailed pictures of comic book characters and mythical creatures in action sequences. Then, through grade [...]