Those of us in the media are agonizing about the future of media. Many of us don’t have jobs. Many companies are looking at circulation, advertising, profits (such as they are) slide down and down. Many of us feel that we’re clinging to a life raft as it comes apart. And we’re not the only [...]

Recently, Starbucks was named the most popular consumer brand in the social media sphere by Famecount, a website that aggregates data from various social media channels. While I’m skeptical of any direct insight this provides into the concrete popularity of Starbucks as a brand, nearly 7.5 million Facebook fans, 901,925 Twitter followers, and 6,509 YouTube [...]

Every generation has that must-have fad toy:  hula hoop, Slinky, pet rock, pogs, Trollz, Nano pets, Furby, Webkinz and now Silly Bandz. Silly Bandz are rubber bands sold in packs of 24 to 36, and retail for about $4.95 a pack. Each pack features a theme (think rainforest, baseball or under the sea), and the rubber [...]

ATLANTA—Arch Chemicals Water Treatment Dealer Division and Imagination recently launched the latest version of POOLLifeMag.com, an informational webzine that provides pool and spa care advice to consumers. The new POOLLifeMag website offers visitors an improved presentation of consumer information on pool and spa care. The site is now easier to navigate and offers visitors a [...]

After taking a look at TOMS’ social media efforts for the most recent issue of Orange, Imagination’s custom media and marketing magazine, two of our staffers—Rene Ryan and Kelley Hunsburger—were eager to get their hands on (and feet in) a pair of the charitable slip-ons. As a company of marketers and content developers, we are [...]

Last year Fast Future asked me to come up with three pieces of advice for how to get out of the recession for a book they were “writing” on Twitter. In case you’re interested, they were: 1.       Mass appeal or niche. Nothing middle of the road but a white line. 2.       Housing got us into [...]

Social media has revolutionized the way companies and customers interact.  It’s provided an exposed platform for consumers to voice their opinions about brands and products—a terrifying thought for most, if not all companies. In an interview entitled Customer Service is the New Marketing (see video) Lane Becker provides insight on the power of building relationships [...]

Chicago, Illinois—Imagination Publishing is pleased to announce it recently received three prestigious 2010 EXCEL Awards from the Association of Media and Publishing (formerly SNAP) for the following custom publications: Silver Award—General Excellence: Forward magazine Gold Award—Best Redesign: The Conference Board Review magazine Gold Award—Design Excellence: Perspective magazine According to the Association of Media and Publishing, [...]

Chick-fil-A® pleasantly surprised Imagination Publishing on Monday with the delivery of 75 Original Chick-fil-A® Chicken Sandwiches to our downtown Chicago office to promote their Chicagoland restaurant openings.

Chicago, Illinois. – James Meyers, President of Imagination Publishing, is recognized as a “C-Level Visionary” in FOLIO: magazine’s 2010 compilation of magazine industry influencers and innovators. In its annual “Folio: 40” feature, the leading publishing industry magazine recognizes distinguished media professionals from across the country. The feature notes Meyers’ accomplishment in “developing Imagination Publishing into [...]