Custom Publishing Special Report

Imagination Publishing’s own Jim Meyers is interviewed in a Custom Publishing Special Report in the October 12, 2009 issue of BtoB Magazine.

Here’s an outtake from the article:

The ecosystem where b-to-b marketers, trade publishers and ad agencies interact is changing. Increasingly, b-to-b marketers are acting like publishers. The Internet has forced marketers to populate their Web sites with white papers, webcasts and other content that will attract the attention of search engines.

Read the complete article:

this article has 2 comments

1. spudart says:

   October 13, 2009 at 2:41 pm

   Oh snap. No link to the article online. i gotta find a copy of this magazine in the office somewhere.
2. Michelle O'hagan says:

   October 14, 2009 at 2:18 pm

   There is, in fact, a link to the article.

   It is the last sentence, the orange link that reads: Media, Agencies Battle to be King of Content: Custom Publishing Special Report.

   Cheers!