How Do You Connect? The Imagination Company Blog
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Posts Tagged ‘content’

Social Media

What Are Friends For?

By now you have heard that Angelina Jolie has joined Twitter but has no intention of tweeting.  She just doesn’t want anyone else doing it with her name. Smart reputation management and, assuming for a moment that Angelina is as intelligent as this makes her sound, she has correctly identified the two illusions that social [...]

Digital Media + Technology

The Interaction Cycle of a Website

Few websites are built on existential philosophies. Sites are built with a purpose: to be seen, to draw interaction and to create relationships. Just as we could ask if a tree makes a sound when it falls alone in the forest, we could also question if a website truly exists if it has no page [...]

Digital Media + Technology

Flash vs. HTML5: Innovation and the Future of Interactive Online Content

Anyone that owns an Apple iPhone, Google Android phone, or any modern smartphone is surely aware of the problems with viewing Flash content on the Web. While some mobile device manufacturers have tried to work with Adobe to create a mobile-friendly version of the browser plug-in required to view this content, a flawless cross-platform solution [...]

Digital Media + Technology

Apple iPad to Go on Sale Saturday, but Will it Live Up to its Hype?

To me, the word “tablet,” evokes the prehistoric age—it brings to mind images of grunting cavemen scrawling messages on stone slabs. However, on January 27th, Apple CEO Steve Jobs forever changed my association with the word when he unveiled the iPad, a tablet that is anything but rudimentary. There has obviously been a massive amount [...]

Digital Media + Industry News

Survival of the Smartest

As the publishing industry continues to reel from its worst year, noted magazine professionals sound surprisingly clueless about the way forward.

Industry News + Marketing in Practice + Social Media

How does Dell Connect?

At this point, it seems nobody can deny that social media is here to stay. While different forms can still constitute fads (myspace anyone?) there is no doubt that interactive communication platforms are powerful sources of online content. As per emails floating around Imagination today about Dell’s recent dive into the depths of social media, [...]

Digital Media + Industry News

Is google making us stupid?

The Atlantic is doing a great new thought promotion campaign called “Think. Again.” While looking through the dark images of bright neon signs outlining provoking questions I could not help but be drawn to one in particular: Is google making us stupid? …Makes you think doesn’t it? I’m going to have to go with yes, google [...]

Design + Digital Media + Imagination Publishing

Strategic Content Asset Manager

What exactly is the role of an editor these days?

Customer Service + Digital Media + Social Media

Online Community is more than a comment field

When discussing online community and how to create a motivating site that will inspire users to interact and communicate with one another, so often people think that simply adding a comment field at the end of an article is the answer. For some, an opportunity to publish thoughts IS the answer to making a stake [...]

Customer Service + Imagination Publishing + Marketing in Practice

Stronger Customer Relationships in Tougher Economic Times

The economic slowdown or “mild recession” is taking it’s toll on businesses, particularly small businesses. It’s frightening to hear about small businesses that can’t get credit from the same bank who just six months ago were sending unsolicited credit card offerings to every mailbox they could find. I heard a story on the radio last [...]