How Do You Connect? The Imagination Company Blog
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Posts Tagged ‘Custom Content’

A Fresh, Ferocious Wave

Smart People with Good Ideas

As we have begun to publish A Fresh, Ferocious Wave, research is taking us onto a lot of interesting sites, all of us trying to figure out what might happen next to the media. If you’re casting about for answers as well, here are some places to look. Reflections of a Newsosaur is Alan D. [...]

Digital Media + Imagination Publishing + Industry News

James Meyers, President of Custom Content Agency Imagination, makes 2010 FOLIO: 40

Chicago, Illinois. – James Meyers, President of Imagination Publishing, is recognized as a “C-Level Visionary” in FOLIO: magazine’s 2010 compilation of magazine industry influencers and innovators. In its annual “Folio: 40” feature, the leading publishing industry magazine recognizes distinguished media professionals from across the country. The feature notes Meyers’ accomplishment in “developing Imagination Publishing into [...]

Digital Media + Imagination Publishing

My Imagination Internship

As an editorial intern at Imagination, my skills are put to the test each and every day with a wide variety of writing assignments. Whether it’s writing stories for nationally published material for some of our clients or simple blog posts or tweets, each time I walk through the doors of this place, there’s something [...]

Client Relationships + Digital Media + Imagination Publishing

Seeing new things in plain sight

In his book, Moneyball, Michael Lewis explores hidden value in the world of baseball by profiling the methodologies of Oakland General Manager Billy Beane. Spinning off the statistical analyses promoted or inspired by the iconoclastic analyst Bill James, Beane puts together winning baseball teams using no-name players with strong defensive skills and high on-base percentages. [...]

Marketing in Practice + Social Media

Youtube: providing opportunity beyond funny videos

Marketers sometimes neglect to see beyond the funny videos and recognize Youtube as a platform to create and place relevant content to connect with their target audiences. Many simply write the site off as a video collection of funny random occurrences and spunky viral phenomenon. Bank of America has taken advantage of Youtube to boldly position themselves as a helpful [...]