As an editorial intern at Imagination, my skills are put to the test each and every day with a wide variety of writing assignments. Whether it’s writing stories for nationally published material for some of our clients or simple blog posts or tweets, each time I walk through the doors of this place, there’s something [...]

In a recent post, Ocean Agency recognizes 21 small to medium sized businesses in Chicago that effectively use social media. Among the 21 companies is Imagination, for their work with social media marketing and being “a content marketing and custom publishing agency that really gets social media.”

In an article titled “Custom and social media look to be strong this year,” Chavoen correctly asserts: Social Media = Business Intelligence

Need practical advice about running a small business? “Business Insight Series” is an extensive video library Imagination created for Wells Fargo Small Business. It’s yet another example of a financial services company using custom media to reach its target audience. Wells Fargo Business Insight Series The Business Insight Series contains more than 60 videos providing [...]

I had dinner last week with President of leading global trade association for business professionals. For nearly two hours, we debated the changing role of editors in today’s digital world and whether in the future, editors will be replaced by user-generated content? Let me start by saying that years ago, before I started my custom [...]

Well, the elections are over, but little else has changed. The economy continues to bottom out, the stock market continues to drop on trader paranoia and companies continue to run scared. It’s a tough time for CMOs and marketers as they fight internal pressures to cut advertising costs, reduce staff and continue to produce results. [...]

It was fourteen years ago today that I set up an eight foot gate leg folding table in a four room office above a pizza kitchen in downtown Chicago and opened the doors of Imagination Publishing. As I sat alone in that first office, excited about my first custom publishing project, I was also overwhelmed [...]

How do you define innovation?

The economic slowdown or “mild recession” is taking it’s toll on businesses, particularly small businesses. It’s frightening to hear about small businesses that can’t get credit from the same bank who just six months ago were sending unsolicited credit card offerings to every mailbox they could find. I heard a story on the radio last [...]