Maybe internships at Imagination Publishing shouldn’t be called internships at all. When I applied for my position as a print design intern, I was encouraged by a sentence in the company’s job posting on Craigslist: “You won’t be getting anyone’s coffee but your own.” And now being here, it’s definitely true (even though I prefer [...]

In a recent post, Ocean Agency recognizes 21 small to medium sized businesses in Chicago that effectively use social media. Among the 21 companies is Imagination, for their work with social media marketing and being “a content marketing and custom publishing agency that really gets social media.”

Recently, Erin Dorr gave a tour of our offices to Tim Jahn, editor of the blog, Beyond the Pedway. Watch and learn more about Imagination Publishing and our custom publishing professionals. .

I had dinner last week with President of leading global trade association for business professionals. For nearly two hours, we debated the changing role of editors in today’s digital world and whether in the future, editors will be replaced by user-generated content? Let me start by saying that years ago, before I started my custom [...]

Well, the elections are over, but little else has changed. The economy continues to bottom out, the stock market continues to drop on trader paranoia and companies continue to run scared. It’s a tough time for CMOs and marketers as they fight internal pressures to cut advertising costs, reduce staff and continue to produce results. [...]

It was fourteen years ago today that I set up an eight foot gate leg folding table in a four room office above a pizza kitchen in downtown Chicago and opened the doors of Imagination Publishing. As I sat alone in that first office, excited about my first custom publishing project, I was also overwhelmed [...]

I think this is something that everyone thinks from time to time. Especially with the proliferation of media outlets: it seems any flunky can get his own talk show and any soap box is good enough to televise. This morning, I was having a discussion about what constitutes news with someone who thinks it strange [...]

The economic slowdown or “mild recession” is taking it’s toll on businesses, particularly small businesses. It’s frightening to hear about small businesses that can’t get credit from the same bank who just six months ago were sending unsolicited credit card offerings to every mailbox they could find. I heard a story on the radio last [...]

How You Know You Need Custom Media? Answer these five questions to determine if it’s time for your company to tap the resources of a custom media firm to help measurably improve customer relationship marketing. How good is your marketing communications content? Think about it. Do you truly find your marketing materials compelling reading? Consider [...]

A former co-worker of mine recently lamented that by working for a custom publisher, I, and others who have left traditional publishing, lost the opportunity to do “real” journalism. His argument is that because I work for an agency with clients, every article I write or edit must meet our client’s approval. And as such, [...]