Before USA Today became the nation’s largest newspaper, it was called McPaper. The daily’s colorful design and short McNuggets of content begged the comparison to a fast food version of the news. In 2007 when the paper celebrated its 25th anniversary, circulation hit 2.3 million and USA Today had out-grown the criticism.  Other papers scrambled [...]

As an editorial intern at Imagination, my skills are put to the test each and every day with a wide variety of writing assignments. Whether it’s writing stories for nationally published material for some of our clients or simple blog posts or tweets, each time I walk through the doors of this place, there’s something [...]

Maybe internships at Imagination Publishing shouldn’t be called internships at all. When I applied for my position as a print design intern, I was encouraged by a sentence in the company’s job posting on Craigslist: “You won’t be getting anyone’s coffee but your own.” And now being here, it’s definitely true (even though I prefer [...]

I’m here at the American Business Media conference, an annual gathering of the major B2B business publishers from around the world. The talk at all the sessions and the cocktail hours centers on what’s happening to the traditional publishing business and what can be done to regain momentum. Mortgage crisis, higher prices and consumer uncertainty [...]