As an editorial intern at Imagination, my skills are put to the test each and every day with a wide variety of writing assignments. Whether it’s writing stories for nationally published material for some of our clients or simple blog posts or tweets, each time I walk through the doors of this place, there’s something [...]

Marketing companies struggle when it comes to sustainability. It’s not that employees don’t love nature or care about humanity’s impact on the earth (trust me they do, probably a little too much) but they don’t necessarily have the highest ratings when it comes to implementing eco-friendly tactics around the office. I have a personal theory about the [...]

How do you define innovation?

Below is a word cloud representing What Imagination Is All About culled from the text speaking to that mission on our website. The size of the words is determined by the frequency with which they appear. (The order, arrangement, and color of the words is random.) The word cloud is a great way to quickly [...]

StreamGraph is a new online application that visualizes Twitter. Huh? The StreamGraph shows the usage over time for the words most highly associated with the search word. One of these series together with a time period are in a selected state and coloured red. The tweets that contain this word in the given time period [...]

It started off great, but ended in a big disappointment. After ten years of using a Dell PC desktop and laptop for business, I decided that it was time for me to try on Apple’s Mac for size. Now I must confess that I am the owner of a mid-sized relationship marketing agency called Imagination [...]

I’m here at the American Business Media conference, an annual gathering of the major B2B business publishers from around the world. The talk at all the sessions and the cocktail hours centers on what’s happening to the traditional publishing business and what can be done to regain momentum. Mortgage crisis, higher prices and consumer uncertainty [...]

As the launch of the new Imagination website approaches, the redesign team decided it was time to unveil a preview of the new look and feel. The chosen direction in the end was very close to our existing interim site. The team explored many different options, but in the end decided that we weren’t that [...]

Warning: The title of this post is blatant false advertising –if you came here looking for some kind of 10 step guide, easy answer, or just a reassuring black and white perspective. None of those can be found here. Maybe you’ve heard that Imaginepub.com is undergoing a drastic overhaul. Go “check it out”:http://www.imaginepub.com if you [...]