As I laughed along to the new Saturday Night Live episode that ran on May 8, it struck me how my enjoyment that evening, fueled by the hosting skills of Betty White and a bevy of the series’ most popular female cast members, was made possible by the sheer power of social media. The idea [...]

Occasionally, a difference in word choice can redefine entire relationships between people or separate entities. Yet when Facebook announced they were changing their “Become a Fan” button to read simply “Like,” my reaction was, “does this really matter?” As it turns out, this new method of connecting with brands, causes, and celebrities via their Fan [...]

Maybe internships at Imagination Publishing shouldn’t be called internships at all. When I applied for my position as a print design intern, I was encouraged by a sentence in the company’s job posting on Craigslist: “You won’t be getting anyone’s coffee but your own.” And now being here, it’s definitely true (even though I prefer [...]

In a recent post, Ocean Agency recognizes 21 small to medium sized businesses in Chicago that effectively use social media. Among the 21 companies is Imagination, for their work with social media marketing and being “a content marketing and custom publishing agency that really gets social media.”

Dell made $1 million using twitter, but what’s amazing is not the reward, it’s the approach the I.T. giant used to incorporate a new tool into an existing service.

Can brands operate within the social computing sphere the way they do in the ‘real world’ marketplace?

Well, the elections are over, but little else has changed. The economy continues to bottom out, the stock market continues to drop on trader paranoia and companies continue to run scared. It’s a tough time for CMOs and marketers as they fight internal pressures to cut advertising costs, reduce staff and continue to produce results. [...]

Marketing companies struggle when it comes to sustainability. It’s not that employees don’t love nature or care about humanity’s impact on the earth (trust me they do, probably a little too much) but they don’t necessarily have the highest ratings when it comes to implementing eco-friendly tactics around the office. I have a personal theory about the [...]

What are your keywords? I’ve spent the better part of the last few days brainstorming keywords for the www.imaginepub.com website in an effort to boost our search engine optimization, or SEO. It’s part of the way that search engines, such as Google, find a website and list it/rank it. The whole point of keyword selection [...]

After posting about a branded channel on Youtube, I began to question my reference to the quality marketing tactic of Bank of America. Although I was actually referencing their usage of a branded channel on Youtube, I couldn’t help but question whether I should explicitly champion marketing tactics of clients competitive to my own. On that thought, [...]