Anyone that owns an Apple iPhone, Google Android phone, or any modern smartphone is surely aware of the problems with viewing Flash content on the Web. While some mobile device manufacturers have tried to work with Adobe to create a mobile-friendly version of the browser plug-in required to view this content, a flawless cross-platform solution [...]

As an editorial intern at Imagination, my skills are put to the test each and every day with a wide variety of writing assignments. Whether it’s writing stories for nationally published material for some of our clients or simple blog posts or tweets, each time I walk through the doors of this place, there’s something [...]

Need practical advice about running a small business? “Business Insight Series” is an extensive video library Imagination created for Wells Fargo Small Business. It’s yet another example of a financial services company using custom media to reach its target audience. Wells Fargo Business Insight Series The Business Insight Series contains more than 60 videos providing [...]

I was recently discussing the How Do You Connect blog with a coworker. We were sharing criticisms of each other’s posts, less about topics and content, but more on general formatting and structure. The conversation reached the conclusion that since so many different people contribute to this blog, it might be helpful to create a [...]

Keystream is launching SmartAd today, a SaaS platform that enables advertisers to insert graphic overlays into the empty spaces in videos. Think of it as a more intrusive version of the network logos stamped on the screen of every show. Yeah, this is a winning idea.

I just came across this video. Titled “Please Don’t Vote – Tell 5 Friends,” its content is clever, funny, urgent and–best of all–relevant. It also contains no fewer than three calls to action. It is the definition of viral marketing.

When discussing online community and how to create a motivating site that will inspire users to interact and communicate with one another, so often people think that simply adding a comment field at the end of an article is the answer. For some, an opportunity to publish thoughts IS the answer to making a stake [...]