OK Go danced across the Internet in 2006 with the music video “Here It Goes Again”— a video the band filmed for about $5 and featured them doing a choreographed dance routine on treadmills. Millions of people shared it over the Internet, which launched the song into the Billboard 100 and earned the group a [...]

After posting about a branded channel on Youtube, I began to question my reference to the quality marketing tactic of Bank of America. Although I was actually referencing their usage of a branded channel on Youtube, I couldn’t help but question whether I should explicitly champion marketing tactics of clients competitive to my own. On that thought, [...]

Marketers sometimes neglect to see beyond the funny videos and recognize Youtube as a platform to create and place relevant content to connect with their target audiences. Many simply write the site off as a video collection of funny random occurrences and spunky viral phenomenon. Bank of America has taken advantage of Youtube to boldly position themselves as a helpful [...]

Maybe you’ve seen this already — it and its variations have been viewed over 14 million times since they went up on YouTube two weeks ago — but it’s worth noting something about this video, which was underwritten by the gum company Stride: Nowhere but at the end does the company’s logo appear. Even then [...]