8

Jun

2011

Digital + Print

Imagination and NHF launch magazine and website for headache sufferers

Imagination has partnered with the National Headache Foundation to launch Head Wise, a new quarterly, 48+4 pages magazine for headache sufferers with a digital content companion website www.headachemag.org.

Head Wise magazine reaches more than 80,000 headache sufferers with information that will lead to fewer, shorter and more tolerable headaches. The publication focuses on delivering the newest information on research and treatments to headache sufferers and their providers.

“The National Headache Foundation is always striving to support, inform and educate headache sufferers and healthcare providers. The first step in that process is outreach,” said Robert Dalton, executive director of the National Headache Foundation. “Head Wise magazine and www.headachemag.org will be an invaluable resource for the NHF and for headache patients.”

Head Wise online provides interactive digital content such as polls, Q&As and opportunities to become more involved with the National Headache Foundation. Interactive features provide visitors a unique look at how headaches and migraines affect millions of people in the United States. Head Wise is also active on Facebook and Twitter, where fans and followers connect with each other for support and engagement, stay up-to-date on the latest research and share personal stories.

“We’re excited about launching this new consumer magazine for the National Headache Foundation that will provide hope, answers and comfort for some of the more than 45 million chronic headache sufferers in America,” said James Meyers, president of Imagination.

About the National Headache Foundation
The NHF is a nonprofit organization that has pioneered the way headaches have been diagnosed and treated over the last 40 years. No other organization provides such comprehensive educational resources and tools to headache sufferers, their families, physicians who treat headache sufferers, allied healthcare professionals and to the public. The leaders of the organization are world-renowned experts in the field who have pulled together many easy-to-use tools and resources to help people better understand headaches and options for headache care. This information is available on the NHF website at www.headaches.org or by calling 1-888-NHF-5552 (M-F, 9 a.m. to 5 p.m. CT).

About Imagination
Imagination is the leading custom content marketing agency. We help our clients build relationships and increase engagement with their customers through print, digital, broadcast and social media. Our clients include B2B and B2C marketers, and industry and trade associations. Imagination combines the strengths of traditional agencies, digital agencies and custom publishers to harness the power of relevant content and targeted distribution to help our clients achieve their business goals.

For advertising inquires for Head Wise, please contact Amy Reuter, Advertising Sales at M.J. Mrvica Associates, areuter@mrvica.com or 856-768-9360.

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