be.group has chosen Imagination as a content marketing partner to develop and execute a plan to tranform be.group’s traditional advertising strategy into an integrated content marketing strategy. Imagination will help be.group meet their goal of generating new leads and position be.group as a leader in the senior housing industry. With the objective of driving customer action, Imagination will create and distribute relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience.
Imagination provides the following content marketing services for be.group:
- Business and content strategy for an integrated content program
- Development of new online content and management of be.magazine
- Online marketing campaigns including SEO, SEM and PPC
- Social media strategy, content and community management
Imagination is excited to be working with be.group!