Rebecca Rolfes, executive vice president at Imagination Publishing, is published in the September/October 2011 issue of Signature magazine. The article focuses on how associations should adapt to the changes in the way they share information.
With information being shared freely on the web, associations are struggling with how to control access to their content. Rolfes, an association strategy consultant with over 20 years of experience, shares her association publishing expertise in the article Behind The Wall- Or Free To All?
This excerpt gives insight into how Rolfes views the way associations should deal with the problem of an open-access world:
“It’s not a question of either members only access or freely available access. This is not a zero sum game. The best, most galvanizing idea is out there in the middle: Put a good content strategy in place and leverage your content to attract new audiences, gain awareness, and build your association’s and/or publication’s brand.”
Signature is the flagship magazine of Association Media & Publishing that provides practical information and news about the industry, addresses current issues and technology, and keeps members abreast of new developments in association publishing.
To read more about Imagination’s approach to association content strategy strategy, click here: http://www.imaginepub.com/strategy/associations-strategy/
