most recent posts
An Association that gets “It”
I met with the president of an association last week in Washington DC that finally gets “it”. And I knew it the moment I walked in the door. The receptionist was cheery and professional but with a great personality. The office was bright, lots of glass and had a contemporary vibe. And on the reception [...]
Top Ten Soft Skills
Too often, when companies are looking to fill an open position, they become overly focused on the “hard skills” and experience of the candidate’s resume. Where did they go to school? What is their degree? How many years of experience? Where have they worked? And probably the most flawed barometer of all: What is their [...]
Custom Content Drives Social Media
I had a wonderful meeting yesterday with a prospective new association client that once again reinforced the fact that custom content is the key to any social media campaign. One of the first questions we heard yesterday and often hear from other organizations is “we have a Facebook and Twitter page but we’re not getting [...]
$30 Billion to Small Businesses Equals 346,154 New Jobs
I read a fascinating article in today’s Chicago Tribune business section by Greg Burns about Leonard Maniscalo, the President of a manufacturing business in Chicago that promises 150 new jobs if he can get a $1.3 million federal grant. He’s owned the business since 1982 and currently employs about 40 people. He has a vision [...]
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most recent posts
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14 Jan 2010
Small Businesses and American Idol
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13 Jan 2010
Shifting Gears
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13 Jan 2010
Saying Goodbye to a Client
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12 Jan 2010
Publishing Talent is Everywhere
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8 Jan 2010
The Aha Moment of Print Magazines
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6 Jan 2010
One Association from the Next
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5 Jan 2010
Ad Age Spurns Custom Publishing
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4 Jan 2010
2010: It’s A New Year for Business!
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21 Oct 2009
Imagination Named Best Place to Work
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29 Apr 2009
Social Media for B-to-B Publishing
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7 Apr 2009
Long Live Magazines!
