Articles In ‘Social Media’
Custom Content Drives Social Media
I had a wonderful meeting yesterday with a prospective new association client that once again reinforced the fact that custom content is the key to any social media campaign. One of the first questions we heard yesterday and often hear from other organizations is “we have a Facebook and Twitter page but we’re not getting [...]
Ad Age Spurns Custom Publishing
Once again, traditional advertising agencies and their weekly trade magazine Advertising Age have proven that they just don’t see the marketing changes that are sweeping them into irrelevancy. This week’s issue (1/4/10) of Advertising Age focuses on “Ad Land” and the changes and trends that will continue to negatively affect traditional agencies in 2010. Much [...]
Social Media for B-to-B Publishing
In a recent article in AMA’s Marketing News by Josh Bernoff, VP of Forrester Research, he makes a compelling case for Social Media in B-to-B marketing. A recent study by Forrester of over 1,200 information technology decision-makers at companies in North America and Europe found that 91% read blogs, watch user-generated video or read socially-created [...]
Imagination 2.0
Welcome to the newest version of the Imagination Publishing website. Although we went through a complete redesign less than a year ago, in today’s web 2.0 world, even six months ago is considered ancient history. While our core capability remains focused on creating original custom content that helps our clients engage their customers, our new [...]
Take a Break to Recharge
It’s been 14 years since I started Imagination so I treated myself to a four-week vacation—nothing special, just a chance to get away and unwind. If you’re like me, one week just doesn’t do it, as it typically takes three days to begin to unwind and by the fifth day I’m already starting to think [...]
Small Business Optimists
For the second week in a row, I attended an industry conference where digital strategy and community engagement were key topics of discussion. This week, it was the Warrillow Summit —an annual gathering of B2B companies who are targeting small business owners. This is a market that Imagination knows well, not just because we were [...]
