Hope is Not a Strategy
As I continue to travel around the country visiting with companies, associations and reading the business press, I continue to see two different attitudes.
One one hand, I see those that hope they can hang on, hope that they can cut enough to survive and hope that things will get better soon. Most of these, are frozen in place, unable to plan, invest, spend or move, even if there are wonderful business opportunities within their grasp.
On the other hand, I’ve found many for whom Hope is Not a Strategy!
They are the ones who know that this recession has created for them a tremendous opportunity to build their brand, their customer relationships and their revenues while their competitors are frozen in place. They see the opportunities to spend smarter, at a lower cost and to get a better return on their marketing investment. For them, it’s not about hope, but rather about action. A time to advance their strategic advantage over weaker competition.
These are the companies and associations who will come flying out of the gate as the economy recovers. The “hopers” will be left behind and realize that they missed their opportunity.
