Once again, traditional advertising agencies and their weekly trade magazine Advertising Age have proven that they just don’t see the marketing changes that are sweeping them into irrelevancy. This week’s issue (1/4/10) of Advertising Age focuses on “Ad Land”  and the changes and trends that will continue to negatively affect traditional agencies in 2010. Much [...]

It’s finally here. The first workday of 2010. Like many of you, I’m not sorry to see that 2009 is gone and behind us. It was a year filled with struggle, fear and doubt for all business executives and owners. Growth strategies were thrown out the window and replaced by a hunker-down mentality that froze [...]

I was lucky to have an opportunity to attend a private dinner last week in California with about 25 CMOs of B2B technology and financial services companies. Their mood about the current business environment was guarded but leaning towards optimism. I got the sense that they believed that they had turned the corner on the [...]

Welcome to the newest version of the Imagination Publishing website. Although we went through a complete redesign less than a year ago, in today’s web 2.0 world, even six months ago is considered ancient history.  While our core capability remains focused on creating original custom content that helps our clients engage their customers, our new [...]