Too often, when companies are looking to fill an open position, they become overly focused on the “hard skills” and experience of the candidate’s resume. Where did they go to school? What is their degree? How many years of experience? Where have they worked? And probably the most flawed barometer of all: What is their [...]

I have an overwhelming sense of pride in being named one of the top six publishing companies in America to work for by Publishing Executive magazine. When I started Imagination nearly fifteen years ago, my goal was to create a company where people could feel good about coming to each day. A place where they [...]

Over the past several years, Imagination has come to understand the importance of customer relationships to insuring business success. During the early years of our custom publishing business, we successfully grew the company by focusing intensely on driving new business opportunities. While the strategy worked, we too often found ourselves needing to replace lost clients. [...]

Welcome to the newest version of the Imagination Publishing website. Although we went through a complete redesign less than a year ago, in today’s web 2.0 world, even six months ago is considered ancient history.  While our core capability remains focused on creating original custom content that helps our clients engage their customers, our new [...]

In the last decade, custom publishing evolved from relatively simple printed newsletters and magazines to sophisticated custom media delivered in print and online. Marketers research their targeted audiences and create custom content that adds value and encourages customer response.

Greetings fellow ABM Custom Media members and other interested visitors! I’m writing today from American Business Media’s Spring Meeting in Palm Springs.