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Posts Tagged ‘Josh Bernoff’

Digital Media/Technology + Marketing/Advertising + Social Media

Social Media for B-to-B Publishing

In a recent article in AMA’s Marketing News by Josh Bernoff, VP of Forrester Research, he makes a compelling case for Social Media in B-to-B marketing. A recent study by Forrester of over 1,200 information technology decision-makers at companies in North America and Europe found that 91% read blogs, watch user-generated video or read socially-created [...]