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Association Leadership

Being Human

Today is World Humanitarian Day. What are you going to do about it?

Association Strategy + Metrics/Reporting + Social Media

Cross-Channel Questionnaire – Are You Ready?

For those of you who missed my webinar last week with Higher Logic, here are some highlights: Before you implement a cross-channel distribution plan, ask yourself a few questions: Which platforms? Most professionals gravitate to Linkedin but executives are increasingly embracing Twitter. Which groups? Do some research and find where you members and prospective members [...]

Association Custom Publishing + Association Marketing + Metrics/Reporting + Social Media

How to Be Everywhere

New platforms, multiple ways to distribute information to members, the brave new world of user-generated content—exciting but a lot of work with little or no proven payoff. No one strategy is the right strategy because in today’s multi-media world, there’s no one way to reach members. The secret is findability—members’ ability to find your content [...]

Association Leadership + Association Strategy

Are Members Born or Are They Made?

Leaders: born or made? Sales people: born or made? Terrorists: born or made? Geniuses: born or made? Artists? Great men? Great women? Bad drivers? ??? The answer, if you care to read all of these, is both. There is a certain ‘you got it or you don’t’ aspect and then there is a ‘use it [...]