For those of you who missed my webinar last week with Higher Logic, here are some highlights: Before you implement a cross-channel distribution plan, ask yourself a few questions: Which platforms? Most professionals gravitate to Linkedin but executives are increasingly embracing Twitter. Which groups? Do some research and find where you members and prospective members [...]

New platforms, multiple ways to distribute information to members, the brave new world of user-generated content—exciting but a lot of work with little or no proven payoff. No one strategy is the right strategy because in today’s multi-media world, there’s no one way to reach members. The secret is findability—members’ ability to find your content [...]

If you’re a B2B association and you’re trying social media marketing (as opposed to social networking where members network with members) and you’re not getting results and your skeptical boss is ready to say “I told you so,” well, you’re not alone. A new report from White Horse says that almost half (46%) of B2B [...]

I spoke at the sold-out ASAE Membership & Marketing Conference last week and these are the smartest things I heard. “The rise of the curator class has created a new generation of social and creative directors and editors.” –John Winsor, founder of Victors & Spoils,the world’s first ad agency built on crowdsourcing. Offer a chance [...]

What would you do if someone offered you $1.3 million? And they’re not a Nigerian prince. Jump up and down singing We’re in the Money? That’s what I’d do. But if you had too many emails and text messages and RSS feeds on too many devices, you might miss it entirely. That’s what happened to [...]

Halfway through my roster of speeches and two themes are emerging: 1. We still don’t have any money but we’re not contemplating a leap off the roof anymore. 2. We have a long list of what we’d like to do next but everything is vying to be first. The economic recovery is slowly making its [...]

The new Edelman Trust Barometer shows that “informed publics” have decided to try trusting institutions again, although nearly 70% feel that companies will revert to “business as usual” once the recession ends. Following a year when trust in almost everything declined, this is a remarkable rebound based on increasing transparency and the willingness to listen. [...]

Recent studies show that use of Twitter is slowing.  For those of us who never really got Twitter, who, in fact, dislike Twitter, this is wonderful news. New Twitter enrollments are about 20% below July 2009 peak rate. Many Twitter accounts are inactive. About 25% have no followers and about 40% have never sent a [...]

We all have a tendency to think the world revolves around us. It is, after all, all about me. For associations, that means assuming that they are a household name in their particular niche. It means the certainty that the association’s priorities are everyone’s priorities, that what’s important to them is important to us. But, [...]

I predicted that this would be the year of the virtual event and I was right, or right-ish. Associations have embraced virtual events in the form of webinars but they have not gone the full route to virtual conferences. Those that have tried the larger format have concentrated over much on the trade show floor—where [...]