Webinar: Managing Community Sites
Sign up for the free Higher Logic webinar for associations “Managing Community Sites” Tuesday, July 28 @ 2 pm EDT
If I hear the phrase, “if you build it, they will come” –always followed by the admission “but they didn’t” –one more time, I’m going to scream. One association after another is having to admit that they built their own online community and then nothing happened.
The problem is that they have been too focused on the technology and hardly at all on the content. No one comes to a digital community because it works. Functionality is the greens fee. If you can’t get that right, you’ve got bigger problems to solve.
What members come for is content. Who’s there? What are they talking about ? What interests me? What do I want to use, comment on, forward, download? What conversation do I want to be part of?
One indicator: If you’re using Twitter to push people to your community (and if you’re not–again, bigger problem to solve), and the number of followers does not at least approach the Twitter demographic among your members, your community content is not working.
To learn how to do a better job, how to manage a community to make it an active group that adds significantly to association membership, sign up for my webinar next Tuesday, July 28th, at 2 pm EDT.
