Arianna Huffington, the eponymous brainchild behind the Huffington Post, has published a guide to blogging. Strike that. A complete guide to blogging. If you have the resources and social cache to lure famous people to write posts for your blogging conglomerate then this might be a helpful resource. Otherwise the book, at 7.9 x 6.9 x 0.7 inches thick, would likely be helpful for a table with uneven legs, knowing as we do that most uneven tables are off by a measure of less than an inch but more than a half inch. Just stick the book under the short leg and watch as your table not-so-miraculously stabilizes. It’s extraordinary in a completely ordinary way.
As Jeff Bercovici notes, “Why would anyone pay a dime to read professionals’ advice on breaking into an amateur medium that rewards people who make up their own rules?”
That’s a good question.
Here’s another: Is anyone who reads this book planning on starting a website blog that features a few hundred contributors?
Having Huffington teach you about blogging is akin to learning about how to establish a successful fast food franchise from Wolfgang Puck. Yes, Puck technically works in the same industry as McDonalds, but beyond that the two are not comparable. Same with the HuffPo and 99.99% of the successful blogs of the sort readers could realistically start.
