I love the Liberty Mutual Good Deeds commercials, especially the What Goes ad. The effective marketing campaign portrays strangers doing good deeds for other strangers, which then inspires onlookers to do good deeds for other strangers, and so on. It’s been around since 2006, and I just don’t tire of watching it. The campaign is produced by the Hill Holiday agency.
Last night I was so intrigued by “What Goes” that I decided to read about it. Through a Google search I also discovered The Responsibility Project. Wow. Liberty Mutual, you’re on to something here, and you’ve certainly earned my respect. The engaging content drives the message. There’s a solid mix of media and storytelling techniques, from short and long videos, articles, blogs and interactive elements. The combination keeps the experience and content timely, relevant, and interesting. Works for me! What do you think?
You brightened my whole week with the What Goes ad. I’d never seen it, and now I want to watch it again and again. I’ll check out the Responsibility Project. I agree, hats off to an insurance company for getting out from behind the desk!! thanks jane!
Thank you bringing the Responsibility Project” to my attention. Despite the constant drumbeat of bad news from media, it is nice to know that good work is being done by communities of caring people.
I agree, those ads feel good.
I love that ad! What a neat website that goes along with it – can’t wait to explore the Responsibility Project in more detail. Lots of warm fuzzies!
Thank you for telling me about this, Jane
I am so looking forward to seeing it!