This article from the Venture Beat has been making its way through the ‘twitterati,’ with much excitement. It’s easy to see why. Web 2.0′s Achilles heel is that many of its limbs haven’t been easy to mine from a revenue perspective because a fair number of organizations jumped in without putting much thought into using Web 2.0 and social media tools in a manner that supported/augmented their existing business model, organizational structure or business objectives. Clearly, as the Venture Bear article indicates, Dell did.
The lesson: you can make money from tools like twitter, if you make room for tools like twitter in your approach.
