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20 May 2010
Branded Content Marketing

Aw, Snap! I Love This Error Page

by Michelle O'Hagan

Direct. Honest. Funny. Directional. What more could one want in an error page? From Google, of course. (click the image below for a better view)
26 Apr 2010
Analytics + Metrics/Reporting + Social Media + Strategy

Use Measurement to Empower Creativity

by Michelle O'Hagan

I’m four pages into this week’s Advertising Age (billed as “The Agency Issue”) and the cover story, How to save the troubled agency-marketer relationship, has a sidebar from Kimberly-Clark CMO Tony Palmer. Second in his list of  the “five pain points in the marketer-agency bond” is the fact that agencies and marketers have not found [...]
15 Mar 2010
Digital Media/Technology + Social Media

Who’s Confused about Facebook and/or LinkedIn?

by Michelle O'Hagan

So, I just came across this question posted in a LinkedIn Internet Marketing group for everyone to see: “Obviously we use LinkedIn. Why would you use Facebook? Do you use both? Which do you prefer, under what circumstances and why?” I’ll assume this question was rhetorical, posted for the sole purpose of stimulating conversation. Or [...]
12 Mar 2010
Branded Content Marketing + Metrics/Reporting + SEM/PPC + Social Media

The High Cost of Facebook PPC

by Tim Nolan

Recently there has been a large social media push within the world of marketing. Companies are flocking to Facebook and Twitter trying to interact with their customers where they reside, virtually speaking. They are doing this and doing it for great reasons. They can provide customer service, repair damaged company image, gain useful knowledge about [...]

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