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Articles In ‘SEO’

Metrics/Reporting + SEO

Google to Personalize ALL Search Results

Take a look at today’s blog post from SEO Roundtable: Google is now personalizing search results for all users by default. Which means a search performed on 10 machines could pull up 10 different results pages. Previously, Google was personalizing results only for users logged in to their own Google Accounts. Now, by default, Google [...]

SEM/PPC + SEO

Google Adword Optimization

Google Adwords: Quick Glance “Ah ha! I found you!” Like children playing hide-and-go-seek, individuals searching on Google want to be able to find what they are looking for right away. This usually means in organic search and search engine optimization (SEO) to be in the top three results. And everyone is gunning for that number [...]

Analytics + Metrics/Reporting + SEM/PPC + SEO

Google Adwords: The Conversion Comes First

It may sound like a “Captain Obvious” statement, but when developing a Google Adwords campaign (or any online marketing strategy for that matter) it is essential to create goals and define conversions, for the following reasons: 1. Analytics: Meaning and Purpose When looking at trends and analyzing data for an internal site or external client, [...]

SEO

Just Because Google’s Matt Cutts Says Meta-Keywords Don’t Matter Doesn’t Mean They’re Not Important

Matt Cutts managed to shock the SEO world yesterday by confirming something that many of us already suspected, that Google does not use meta-keyword data to determine it’s search rankings. Back in the early days of SEO, people discovered that they could easily game a search engine by manipulating meta-keywords. The Search Engines caught on [...]

Digital Media/Technology + SEO + Strategy

The SEO Value of the Wikipedia

There is none. But that doesn’t make links from Wikipedia worthless. First, let me explain why Wikipedia links have no SEO value. Wikipedia has one of the highest pageranks you can get – it’s usually at the top of the search results for anything located in it’s massive database. Because of this, Wikipedia is well [...]

SEO + Social Media

Heading to Blog Indiana – #blogindiana

As I’ve written about previously, I’m speaking at Blog Indiana this year. I’m very excited about attending this year’s conference. Last year was very imformative and a fantastic experience. I plan to blog here about my experiences at the conference. So, stay tuned for pictures, tweets and more. Check out my latest tweets in the [...]

Digital Media/Technology + SEO + Social Media

Twitter Search Results on Google

One of my very favorite tools is a Firefox add-on from Userscripts.org called Twitter Search Results on Google. As the name implies, you enter a search-term in Google and the resulting SERP displays the most recent 5 tweets for that query, giving both real-time Twitter search results and Google results on the same page. You [...]

SEO + Social Media

Imagination is Hitting the Road for Blog Indiana Next Month

I wanted to let everyone know about a great blogging and social media conference taking place next month in Indianapolis called Blog Indiana. I’ll be attending the conference and I’ll speaking about Blogging Platforms. Blog Indiana is a statewide conference featuring the best bloggers from all around Indiana. The goal of the conference is to [...]

Metrics/Reporting + SEO

SEO Corner – How to Move Your Google Analytics Account

Google Analytics is quickly becoming the web standard for web analytics. The data it provides is awesome and the fact that it’s free makes it easy to adopt in a lot of organizations. One problem with it though, is that many people sign up for Google Analytics with their personal Gmail accounts when they get [...]

SEO

SEO Corner: Title Tags Still Matter

When publishing content on the web, it’s always important to optimize page titles for the best SEO Goodness. Most people don’t really think much about the title and just sort of throw it together, but your title is a very important aspect of SEO and that’s not going to change. Just last month, I was [...]