SEO Corner – How to Move Your Google Analytics Account

Google Analytics is quickly becoming the web standard for web analytics. The data it provides is awesome and the fact that it’s free makes it easy to adopt in a lot of organizations.

One problem with it though, is that many people sign up for Google Analytics with their personal Gmail accounts when they get started. This creates problems over data ownership if that person ever moves on to another job or gets hit by a bus.

It can also be a pain if several people within an organization have different Google Analytics accounts, it can be a nightmare for SEO’s to navigate. There is no official way to move your Google Analytics data out of one account to another – a frustrating limitation. But we’ve discovered a great workaround.

It’s pretty simple actually and we’ll walk you through it.

First Step – Create New Account

Create the new account you want to use for all your Google Analytics accounts. This requires a Gmail account then registering for Google Analytics.

Second Step – Add New Account

Log into the Google Analytics account you want to move and go to the users control panel, there is a link below your URL list.

Add the new Google Analytics Account as an Administrator and then logout.

Third Step – Remove Old Account

Log into your new account and you should see all your websites there. Now, the trick is to go to the user accounts and either downgrade the other user or remove them completely.

And that’s it, with that simple procedure you can move your valuable Google Analytics data to a completely new account. So, take some time and gather all the disparate Google Analytics accounts in your organization and consolidate them into one account. You’ll be saving yourself a lot of time and headaches.

this article has 4 comments

1. SEOKudos says:

   July 15, 2009 at 10:18 pm

   How to Move Your Google Analytics Account…

   Kudos for a great SEO article – Trackback from SEOKudos…
2. Riley Bandy says:

   July 17, 2009 at 8:41 am

   Great idea. But this is a suggestion for the SEO person or people to monitor the metrics of the different accounts.

   But what about when different people in a company are managing different ad-words campaigns or analytic accounts. You would not necessarily want them all logging into those accounts using a company gmail account. So how do you get around all the personal emails being attached?
3. He - Imcouple says:

   July 24, 2009 at 6:52 am

   You UA account number is still the same.

   Can I changed the code with loosing my stats ?
4. Jonathan Thomas says:

   July 24, 2009 at 1:46 pm

   Yes, you’re not changing the ad code in any way. You’re simply changing account e-mail addresses