Google Adwords: Quick Glance “Ah ha! I found you!” Like children playing hide-and-go-seek, individuals searching on Google want to be able to find what they are looking for right away. This usually means in organic search and search engine optimization (SEO) to be in the top three results. And everyone is gunning for that number [...]

It may sound like a “Captain Obvious” statement, but when developing a Google Adwords campaign (or any online marketing strategy for that matter) it is essential to create goals and define conversions, for the following reasons: 1. Analytics: Meaning and Purpose When looking at trends and analyzing data for an internal site or external client, [...]