Posts Tagged ‘landing pages’
20
Oct
2009
Analytics + Metrics/Reporting + SEM/PPC + SEO
Google Adwords: The Conversion Comes First
It may sound like a “Captain Obvious” statement, but when developing a Google Adwords campaign (or any online marketing strategy for that matter) it is essential to create goals and define conversions, for the following reasons: 1. Analytics: Meaning and Purpose When looking at trends and analyzing data for an internal site or external client, [...]
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