Posts Tagged ‘Newsweek’
27
Mar
2009
Branded Content Marketing + Strategy
Custom Means Quality
A passage in a recent eMarketer article, Magazines Run Online, reminds us once again why ‘quantity’ isn’t the end-all, be-all. “Years of inflated circulation rate bases have backfired,” says Ms. Krol. “Magazines chased volume, banking on a larger set of readers to justify advertising rate increases. Unfortunately, that bloated universe of readers often proved less [...]
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