Posts Tagged ‘Wall Street Journal’
22
Jun
2009
Branded Content Marketing + Metrics/Reporting + Strategy
Marketing to “Profitable Loyals”
Why a Loyal Customer isn’t Always a Profitable One, an article in today’s Wall Street Journal, posits: To be considered loyal, it shouldn’t be enough for a customers to feel a bond to a company, or to simply stick with the relationship. It should also require certain actions, or shopping behaviors, on the part of [...]
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