An Estrogen Stampede

If there still is any doubt about whether your audience is using social media or on Facebook, ask yourself:

Does my audience include women? Does my audience include people over the age of 26?

If you answered “yes” to either question, your audience probably is on Facebook, willing to engage with marketers who provide compelling content.

The number of U.S. women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook.

Key Facebook stats as of Feb. 1, 2009, from Inside Facebook:

• There are 45.3 million active U.S. Facebook users.
• The number of Facebook users are growing in every age/gender demographic.
• Facebook use among women is growing faster than among men in nearly every age group.
• The fastest growing age group by total users is 26-34-year-olds; 45% of Facebook’s US audience is now 26 years old or older.

Get thee to Facebook, marketers. Distribute your custom content, engage your audience.

For more ideas on how to use Facebook for business, check out the Facebook Marketing Bible.

this article has 2 comments

1. Facebook “Friends” Nokia « Marketing Matters says:

   February 12, 2009 at 8:59 am

   [...] An earlier post about Facebook’s user-base made the point that if you’re a marketer, and your target audience includes women or people over the age of 26, your audience probably has a Facebook account. [...]
2. Imagination | Social Media | Marketing Matters says:

   March 20, 2009 at 12:15 pm

   [...] An earlier post about Facebook’s user-base made the point that if you’re a marketer, and your target audience includes women or people over the age of 26, your audience probably has a Facebook account. [...]